Brand Intersection Group specializes in research and development behind brands, but they lacked the manpower to keep their own brand current. With a new website only partially finished, I was brought in to update and unite their branding, starting with their online presence.
There were several issues going into this project. Other than the logo, there was no precedent for how imagery should look. Small visual details were often inconsistent, and I had to unite those discrepancies without violating the intended overall brand. This was an example of a rebrand with strict limitations — even the new website was already partially started when I got there — but taking what I was given and turning it into something that truly represented the company was a worthy challenge.
One of the most challenging parts was finding the right imagery to portray the brand's main principles. BIG emphasizes human connection and timelessness in the way they develop their clients' brands, and the imagery they use needed to reflect that focus.
The website's new look would then be applied to proposals, research presentation templates, and social media. A stronger web presence was only the first step in a thorough brand overhaul.