I gave this international bird-focused conservation organization a new look to garner new interest among young environmentalists and bird-lovers while retaining their existing patrons. Name altered for copyright reasons.
The National Audabon Society has a long, rich history of environmental conservation and education that is still going strong, but this was bogged down by an outdated and inconsistent brand. The rebrand served to bring its look into a modern and somewhat timeless space that honored its history while looking forward to an equally historic future.
The full rebrand package included identity, stationery, tote bags featuring illustrations by James Audabon himself, a field kit for volunteers, and a brand book to tie it all together.